Content Strategy (What is it?)
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What to Expect from a Content Strategy Process
We hear stories from clients about projects that have gone terribly or worse, failed completely. Luckily for us, though, we get called in to clean up. Usually these projects fail because there was no content strategy. Content strategy is the most important part of your project. It is where you plan what to put into the […]
Marketing Is “Easy”
Ask anyone in the marketing industry (advertising, research, digital, etc.) and they will not deny the fact that many people, still, think marketing is “easy” and some have a very hard time understanding what the value of marketing is. It might be because the internet is flooded with “how to in X easy steps” marketing […]