Old Dutch

Old Dutch Nacho Tortilla Packaging Design

Clear branding and intuitive design help achieve growth goals

Old Dutch commissioned Sagetree to redesign their Nacho chip packaging. The problem they found with their current packaging was that vendors were placing the bags upside down in the display racks. The nacho bag had two opposing lizards and at first glance, this made it confusing as to what orientation the bag should be placed while on display.

We came up with a new contemporary package design that fixed the orientation problem, enhanced the bag’s appearance, and made the product more enticing. Enriching the appeal of Old Dutch brand nacho chips on the shelf.


Existing Nacho bag design looks similar right side up or upside down