Drupal was chosen for its flexibility and robust content management features. The Comic Con International (CCI) website serves a wide variety of stakeholders: fans, guests, attendees, volunteers, board members, artists, sponsors, press and award winners, to name a few. Visitors need to be able to find relevant information quickly on all types of devices. They handle a lot of media, images, sections, program information and had previously been using a static site. Moving to Drupal allowed their editors to take control of the content and not depend on developers for updates and changes. It is also part of a larger move by Comic-Con to produce fewer print publications and instead increase the accessibility and visibility of content with online publications.
Given the technically-saavy nature of the CCI fan base, creating web content served up for smart devices was a must. The new site featured a responsive design, providing user-friendly access to web content anytime, anywhere.
As a legacy website with a decade of content, the information hierarchy took time to surface and refine. The agreed upon solution creates a global navigation per each show and the official CCI blog known as Toucan. Each major section then has its own universe of content that can be scaled, branded, customized and later archived for historical reference.