Design is visual communication. Just like writing or speaking, communicating complex ideas through visual means requires consideration. In the case of Apotex Fermentation, the subject was contract manufacturing of fermentation-based products including pharmaceuticals and nutraceuticals. A dry subject aimed at scientists and decision-makers in highly technical roles, it was Sagetree’s job to create an appealing visual design that humanized the company.
Using engaging photography and visual elements, Sagetree created a web presence, trade show materials, and handouts that encouraged both the highly technical and not-so-technical alike to learn more about Apotex’s services. Photos of the staff in Apotex’s Winnipeg office showed the people behind the cold, scientific facade of the subject matter.