Child Care San Diego

Website redesign improves access to affordable childcare

Childcare San Diego’s mission is to connect parents with affordable childcare programs to allow parents to work. Led by the YMCA, the program also offered subsidized child care. Parents were experiencing challenges when visiting the old website because the design was dated and had too much text, creating a confusing user experience. As a result, parents had difficulty signing up for assistance.


Targeted marketing

ParagraphSagetree provided guidance for them by using our methodology. We helped them to identify their core messaging, redesign their website and connect it to their parent database.

Simplify user experience

As a result, the user experience improved tremendously. The program partners gave the new site rave reviews. Parents are now able to get on their list to receive the support that they need without confusion.