Marketing Is “Easy”

Ask anyone in the marketing industry (advertising, research, digital, etc.) and they will not deny the fact that many people, still, think marketing is “easy” and some have a very hard time understanding what the value of marketing is. It might be because the internet is flooded with “how to in X easy steps” marketing […]

Do It Yourself Marketing

One night after countless hours spent online I came across, as the name indicates, it is full of DIY stories gone wrong. One of my own DIY stories will be remembered by me and my parents forever. When I was a little girl, I decided to do my parents a favour by washing their car. […]