Website Therapy
Website Therapy on "Reinventing Nerds" One of my friends, Joanie Connell, has a podcast called 'Reinventing Nerds'. A lot of times, technical people work great with computers, numbers, and technology in general. Some [...]
Website Life After Launch
What’s the value of long-term website support? You just spent three to six months focusing on a new site build or redesign, it has launched, and now you can forget all about it for a [...]
How to Prepare Your Business for a Web Project
So your company has an outdated site that sits stalely on the web doing nothing for business, and you can't remember the last time it sent an actionable lead across your sales desk. It's past [...]
Content Strategy (What is it?)
Content Strategy (What is it?) We’ve heard about—and hopefully developed—content strategy for our website(s). But too often content strategy is lumped in with basic business strategy. Instead of assuming that our site material will [...]
What to Expect from a Content Strategy Process
We hear stories from clients about projects that have gone terribly or worse, failed completely. Luckily for us, though, we get called in to clean up. Usually these projects fail because there was no content strategy. [...]
What Makes a Good Website?
What's more important? The content or the look? The amount of hits or the navigation? When assessing the success of a site, should we focus on the amount of emails and hits? The amount of [...]
Social Media 101
https://www.youtube.com/watch?v=4gNDhgv_GG4#action=share Sagetree, in the spirit of becoming the ultimate digital sherpa, has expanded its training topics offered to the community. A first introductory session to launching a successful social media campaign was delivered to [...]
8 Essential blog post writing tips
1.GOOD BLOG POSTS HAVE THESE THINGS IN COMMON: The title and first sentence POP out at the reader to engage them immediately Images are used as EYE CANDY to draw the reader in QUOTES from [...]
Case Study: New York Journal of Books grows their website with Drupal
The New York Journal of Books is the leading website for free, online-only, original book reviews. Founded in 2009 by Ted Sturtz and Lisa Rojany, NYJB's reviewer panel includes bestselling and Pulitzer, National Book Award [...]
Marketing Is “Easy”
Ask anyone in the marketing industry (advertising, research, digital, etc.) and they will not deny the fact that many people, still, think marketing is “easy” and some have a very hard time understanding what the [...]