One of my friends, Joanie Connell, has a podcast called ‘Reinventing Nerds’. A lot of times, technical people work great with computers, numbers, and technology in general. Some still need…
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What’s the value of long-term website support? You just spent three to six months focusing on a new site build or redesign, it has launched, and now you can forget…
So your company has an outdated site that sits stalely on the web doing nothing for business, and you can’t remember the last time it sent an actionable lead across…
We’ve heard about—and hopefully developed—content strategy for our website(s). But too often content strategy is lumped in with basic business strategy. Instead of assuming that our site material will parallel...
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We hear stories from clients about projects that have gone terribly or worse, failed completely. Luckily for us, though, we get called in to clean up. Usually these projects fail…
What’s more important? The content or the look? The amount of hits or the navigation? When assessing the success of a site, should we focus on the amount of emails…
Sagetree, in the spirit of becoming the ultimate digital sherpa, has expanded its training topics offered to the community. A first introductory session to launching a successful social media campaign…
1.GOOD BLOG POSTS HAVE THESE THINGS IN COMMON: The title and first sentence POP out at the reader to engage them immediately Images are used as EYE CANDY to draw…
The New York Journal of Books is the leading website for free, online-only, original book reviews. Founded in 2009 by Ted Sturtz and Lisa Rojany, NYJB’s reviewer panel includes bestselling…
Ask anyone in the marketing industry (advertising, research, digital, etc.) and they will not deny the fact that many people, still, think marketing is “easy” and some have a very…