Revamping Outdoor Woman – A Digital Transformation

Revamping Outdoor Woman - A Digital Transformation

Outdoor Woman, a leading online retailer specializing in outdoor gear and adventure essentials for women, approached Sagetree for a revamp of their website. This project was significant to us because of the store’s commitment to providing women with gear that fit, was relatable. The objective was to enhance the user experience, modernize the design, and optimize the site for increased engagement and conversions.

Our Approach:

  1. Strategic Planning: We conducted an in-depth analysis of the target audience. We identified their preferences, behaviors, and pain points. This information guided the goal of the rebuild.

  2. Modernized Design: A fresh, modern design was implemented, aligning with Outdoor Woman’s brand identity. The new design showcased vibrant visuals, highlighting the excitement of outdoor adventures for women.

  3. User-Centric Navigation: We prioritized user experience by reorganizing the site’s architecture, implementing intuitive navigation, and ensuring a seamless journey from product discovery to checkout.

  4. Mobile Optimization: The website was designed to ensure optimal performance on various devices, with a particular focus on mobile responsiveness to cater to users on the go.

  5. E-commerce Enhancements: The e-commerce platform underwent a major overhaul, incorporating features such as simplified checkout processes.

  6. Content Strategy: We implemented a robust content strategy, including engaging product descriptions to boost SEO.


  1. Increased Conversions: The revamped website improved user experience and streamlined the purchase process.

  2. Enhanced User Engagement: Users spent more time on the site.

  3. Positive Customer Feedback: Outdoor Woman received positive customer feedback, expressing satisfaction with the new design, improved functionality, and overall ease of use.

  4. SEO Improvement: The content strategy and website optimizations improved search engine rankings, resulting in increased organic traffic.


Sagetree’s successful transformation of the Outdoor Woman website not only addressed its initial challenges but also helped to position the brand as a leader in the outdoor gear retail space for women. The combination of a visually appealing design, enhanced user experience, and optimized e-commerce functionality resulted in a digital platform that resonates with their target audience and supports the continued growth of the brand.