How much does a website cost?

It depends.

In today’s interconnected world, having a well-designed and functional website is crucial for any business or organization looking to establish an online presence. However, the inescapable question that arises when considering a website is, “How much does it cost?” The truth is, website costs can vary drastically depending on a multitude of factors. In this article, we aim to demystify the world of website costs and shed light on the key elements that influence their price tags.

Purpose and Complexity

First and foremost, the purpose of a website plays a vital role in determining its cost. A simple informational website with a few pages will generally be less expensive compared to an e-commerce site with numerous product listings and complex functionality. The more features, interactivity, and customizability you require, the higher the cost is likely to be.

Web Design and Development

Website design and development are crucial components in creating a visually appealing and user-friendly online presence. The complexity of design, custom graphics, animations, and the number of pages required can influence the cost. Additionally, the choice between using pre-built templates or opting for a custom design tailored to your specific needs can impact the price. Custom designs generally incur higher costs but offer a unique and tailored aesthetic.


Branding is an issue that quite often affects web development cost. Does your company or organization have a logo and a defined set of fonts, colors, and imagery? In other words, do you have a brand identity and style guide?

Your organization’s first impression is often made by your website.  That’s why it’s important to project a consistent look & feel with the way you project your brand across all channels, such as print, video, magazine ads, social media, etc.

If you don’t have a logo & style guide yet, will you need one professionally designed, or are you comfortable working with a simple wordmark and basic fonts? For some businesses, this is perfectly acceptable.

Content Strategy

Content is a critical part of a website development project, especially the core messaging. You can have a great design with beautiful photographs, but if you don’t have the words that make people want to buy, then you are wasting your money.

When it comes to content used in the marketing context, we recommend having it developed by professional marketing copy writers. Clients often suffer from the burden of knowledge, which results in content that is too long, covers too many topics, and uses industry-specific language, which usually confuses visitors. In other words, it’s content that repels clients instead of attracts them.

That why we use Donald Miller’s StoryBrand Framework to clarify your message. It uses the power of story-telling to make it easy for customers understand what you do and how to do business with you.

Other content considerations may include:

  • How much content needs to be written? Will content be needed for additional services or products?
  • Does content need to be migrated from your old site?
  • How many audiences do you need to address? Many companies serve multiple audiences, and customized messaging should be developed for each.


People like to do business with people that they like. Humans are wired to prioritize visual information. Seeing the actual people that clients would be working with helps build authenticity and relationships. That is why we always recommend custom photography for your website, if viable.

A lower cost option that’s always available is to use stock photography.  We can create great results with stock photos, but they are not as impactful as seeing the actual people and places where clients might go to have their problems solved.

Content Management System (CMS)

A Content Management System is a crucial tool that enables website owners to update and manage their site’s content easily. Popular CMS platforms like WordPress or Drupal provide flexibility and user-friendly interfaces. The choice of CMS can impact development costs, as some may require more specialized expertise to implement or customize.

E-commerce Functionality

For businesses looking to sell products or services online, e-commerce functionality becomes essential. Factors like product catalog size, payment gateway integration, inventory management, and shipping options influence the complexity of e-commerce solutions. More advanced e-commerce features often require additional development time and expertise, resulting in increased costs.

Mobile Responsiveness

With the growing number of users accessing the internet through mobile devices, having a mobile-responsive website is no longer optional. Responsive design ensures your site adapts to different screen sizes and provides an optimal browsing experience. Unless we are building a web application that will specifically be used in a desktop environment, all marketing-driven websites should feature a user friendly mobile experience.

Hosting and Domain

Websites require hosting and a domain name to be accessible on the internet. Hosting costs depend on factors such as server capacity, storage, security features, and technical support. Domain costs are typically annual fees associated with registering and renewing your website’s unique address (URL). These expenses are recurring and should be factored into your website budget. Typically hosting costs are nominal.

Ongoing Maintenance and Updates

A website is a living entity that requires regular maintenance, updates, and security measures to ensure its optimal performance and protection against cyber threats. The cost of ongoing maintenance can vary depending on factors like the frequency of updates, security requirements, and the level of technical expertise needed.

A Budget for a Basic Marketing Website


  • Branding: You have a logo with high-resolution graphic files and brand style guide that covers fonts and colors.
  • Content Management System: WordPress is a great platform for marketing websites, especially if you plan to produce content such as blog articles.
  • Photography: Half day session with a photographer to get professional photos of you, your team, and your office
  • Audience: The website will be designed and optimized to connect with one customer type.
  • Content Strategy: Content for the website is professionally developed by Certified StoryBrand guides
  • Language: Only one (1) language supported. We can absolutely help you translate your website and make it international, but that does add effort and cost.
  • Professionally designed pages will include the website homepage, an ‘about us’ page, a ‘services’ page, a blog landing page, a blog article page template, and a contact us page with a lead capture form.

Scope of Work

  1. Kickoff meeting with the team and client
  2. StoryBrand Messaging Workshop
  3. Half Day photography session with a professional photographer
  4. Mobile friendly theme
  5. Custom designed Homepage
  6. Professionally designed pages (About us, Services, Contact Us, Blog)
  7. Terms & Conditions page
  8. Privacy Policy Page
  9. Secure SSL Encryption
  10. Periodic project update meetings
  11. Quality Assurance Testing
  12. Project Management Support
  13. Performance Optimization
  14. Search Engine Optimization
  15. Backup & Restore system
  16. ADA Compliance
  17. Documentation
  18. Training


For a website development project that includes things in the scope of work above, a reasonable budget for a business would be $12,400 – $14,300 USD. The factors that may push the budget to the higher range may include:

  • Ambiguity: If you do not have a clear vision of your business and positioning in the market, clarifying these issues takes effort. That being said, the process of developing your website can bring clarity and help the company outside of the website.
  • Delays: Keeping a project and a team available for your project when we’re waiting for a decision or a review meeting may incur additional costs.
  • Stock Photos: Sometimes stock photography and artwork is still needed to supplement custom photography.

Need help?

When it comes to determining the cost of a website, it’s important to recognize that there is no one-size-fits-all answer. The total investment will depend on various factors, including the purpose of the website, design complexity, functionality, e-commerce requirements, and ongoing maintenance needs. To get an accurate estimate, it’s best to consult with experienced web development professionals who can assess your specific needs and provide a tailored quote.

At, we understand the intricacies involved in website development and aim to provide transparent and reliable solutions to our clients. Whether you are a small business owner, an entrepreneur, or an individual seeking an online presence, our team of experts is committed to helping you navigate the digital world of development and marketing to help your business grow.

Do you have a website project where you need guidance? Schedule a call today and get the expertise you need for success.