Fun user experience drives donations to Toys For Joy

Clear branding and intuitive design help achieve growth goals

Toys for Joy is the Rock Church’s largest annual event to donate toys to disadvantaged children for Christmas. For the 25th anniversary of the event, they decided to invest in their online presence to drive more donors to contribute in a fun way.

Category:

Web Excellence Award: Charitable Organizations / Non-Profit

The award of excellence is given only to those entrants whose ability to represent them as the best of the Web. With more than 1,200 entries from 46 countries worldwide, Web Excellence Awards is one of the most prestigious web competitions accessible to everyone.

Fun and functional UX

With their goal in mind, Sagetree created an interactive experience that allowed for transparency in the client’s progress to their goal when receiving donations. The site is also very playful, featuring animated children and gifts making the user’s experience fun.

Easy to use

As a result of their new website that encompasses the joy of giving as well as an enjoyable user experience, Toys for Joy is making progress to their stated donation goal and impacting the lives of the children, and families, they touch.