Drupal was chosen for its flexibility and robust content management features. The Comic Con International (CCI) website serves a wide variety of stakeholders: fans, guests, attendees, volunteers, board members, artists, sponsors, press and award winners, to name a few. Visitors need to be able to find relevant information quickly on all types of devices. They handle a lot of media, images, sections, program information and had previously been using a static site. Moving to Drupal allowed their editors to take control of the content and not depend on developers for updates and changes. It is also part of a larger move by Comic-Con to produce fewer print publications and instead increase the accessibility and visibility of content with online publications.
Responsive Web Design
Given the technically-saavy nature of the CCI fan base, creating web content served up for smart devices was a must. The new site featured a responsive design, providing user-friendly access to web content anytime, anywhere.
Usability & Information Hierarchy
As a legacy website with a decade of content, the information hierarchy took time to surface and refine. The agreed upon solution creates a global navigation per each show and the official CCI blog known as Toucan. Each major section then has its own universe of content that can be scaled, branded, customized and later archived for historical reference.
Performance & Scaling
As a cultural phenomenon, the Comic-Con website’s most popular content features high profile guests, featured events, speakers, celebrities and ticket sale information. Their web traffic has intense spikes which makes even scalable cloud infrastructures buckle. Working closely with CCI’s technical team and their hosting provider, Sage Tree’s experts architected a new server topology, implementing reverse proxy and database tuning solutions. Now, website outages are a thing of the past, and the website no longer suffers any down-time, reliably and quickly serving up web pages through high-traffic spikes.