Project Description

  • ABASD.org screenshot

Initial Engagement

When the Asian Business Association of San Diego initially contacted Sagetree, their website was difficult to use, not mobile friendly, and also featured a dated design. Based on the user experience, the website did not convey the professionalism and quality of the organization.

Sagetree developed and designed a new website for the organization that delivered a pleasing user experience and also projected the modern, dynamic brand that ABASD desired.

Updated Messaging and Design to Drive Growth

Fast-forward to 2019, the initial redesign was starting to show it’s age and it was time for a refresh. The organization also had new leadership and wanted to refocus their messaging to be as easily understood as possible, and to focus their marketing efforts.

The Sagetree team led the ABASD staff thru a core messaging workshop for the website.  The new messaging helped simplify helped make it easier to understand ABASD’s value proposition and offerings. As a result, this helped the organization grow their reach and membership.

ABASD

Video by J. Paguio

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